Management lessons from Indian Scriptures
One should take learning from scriptures and mythological stories to which we can relate very well. Our age old civilization has a wealth of learning that we can definitely look back upon, refer to, decipher and relate to in our business practices. Imbibe Leadership that is coupled with a common sense approach to looking at management perspectives, business, and governance & learn to translate the beliefs into management practices.
Dr Devdutt patnaik is an Indian physician turned leadership consultant He is the chief belief off
Icer of the future group. One of India’s largest retailers brings the wisdom of Indian mythology into Indian business especially in HRM . He worked as a consultant at the Ernst and young. He ha done television show n CNBC TV 1 8 with the hoist maneka doshi called business sutra the show draws business lessons from Hindu epics Ramayana and Mahabharata. An renowned consultant also a story consultant it Indian tele vision network star TV-18
If you look at the scriptures of India it talks about his modern world. The facts till persisits today.
The female has to be respected at the wkplace and protected as a professional and social persona
Dr Devdutt book the godess in India the five faces of then is a guideline true eternal femeinine talks about female respect and chastity. Lakshmi the godess of wealth and for business owners and management gurus.
The management of organisations — including people management — is turning out to be a challenging task in the present international scenario, thanks to globalisation. As a science, management is developing at a phenomenal pace. The political, economic, and social environments are all changing at an equally rapid speed.
Management is not anything new to this land, which has a long history of culture, tradition, and ethos. Ancient India led in overseas trade and commerce. Considering that it has now become imperative in the current scenario to identify innovative and creative tools and techniques to beat the competition, it is worthwhile to delve deep into the Indian mythology fishing for a fresh framework in management. It is in this context, that the book under notice is breaking new ground The book is in three parts. The first part forms the Introduction, which explains why and how the art and science of management can be related to Hindu mythology — the connectivity between “Belief” and “Business”. According to Devdutt Pattanaik, mythology is as much objective and pragmatic as the principles in management.
Belief is the basis from which “sprouts every human enterprise, (and) every culture…. (But) every belief is irrational and hence, a myth. Therefore, the study of stories, symbols, and rituals to decode the beliefs (that) they communicate is called mythology
Mythology and Business
With increasing competition and insatiable desire of organizations for profits the employees are put under immense pressure to perform. The objective of employees remains only how to increase profits and make money resulting in detachment and dissatisfaction from work. Thus, new approaches have to be designed to reduce work pressure, increase satisfaction and still be ahead of competition in making money. To stitch these two aims this study has observed the initiative taken by many organizations where they have used Indian mythology studies to design and develop new rules and policies successfully in creating positive work environment. For example Future Group is using LSD (Lakshmi, Saraswati, Durga) model effectively to incorporate the 3B Model in a Big Bazaar store.
3B Concept
3B concept has been developed by Future Group which says that any business in this world depends on how people behave. It depends upon how customer behaves; it depends upon how employees behave. Imagine a shop, and business has to happen in that shop, then it is pertinent to study what a customer does to define the sales. It also depends upon the people who are working in the store. Are they talking to the customers? Are they engaging with the customer? So the behavior of employee and customer will create the business. But behind behavior there is something else called Belief, as it is belief and values of the customer that shapes his/her action. Customer comes to the store because he believes there is something there which fulfills his need and delights him in the process. Employees will work happily or unhappily depends upon what they believe is their role in an organization.
3B Model
Belief—->Behavior—>Business
Vishwas—>Vyavhar—>Vyapar
Who should attend?
Academicians, Management Students, Chief Executives, Heads of Business, Vertical Heads, General Managers, CFOs, units of medium and large, public and private enterprise, Owner / CEO’s who are responsible for implementing change
Contents to be covered in program
- Introduction to Belief, Myth and Mythology.
- Connecting Mythology and Management.
- Indian Approach to management.
- Management Lessons from the Bhagvad Gita.
Resource Persons:
- Mr.Amarjeet Singh; Managing Director- Indus Management Consultant
- Mr. Gaurav Gupta; Faculty of Marketing, SBS
Sharda University 